Why the XFL Can Thrive Under its New Leadership

  • Dany Garcia
  • Dwayne Johnson
  • Redbird Capital
  • The Rock
  • XFL
  • XFL 2020
  • XFL 2021
  • XFL Comeback
  • XFL Purchase
By James Larsen August 6, 2020 0 Comment
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The XFL was recently purchased by Dwayne Johnson, Dany Garcia, and Redbird Capital. Here’s why this is huge for the league’s future.

On August 3rd, the XFL skipped over the auction process, proceeding to sell the entire entity. A group of investors including Dwayne “The Rock” Johnson, Dany Garcia, and Redbird Capital bought the league for $15 million. Since the only qualified offer came from this investment group, the auction was cancelled.

When taking into consideration where the XFL was back in April, this is a big step forward. The league wasn’t sold to a random investor, it was bought by a group who is serious about bringing the XFL back. With this new ownership, the league can see even more success than it did in 2020.

Dwayne Johnson

Dwayne Johnson needs no introduction. The former WWE star/turned famous actor brings a lot to the table for the XFL. To begin with, he has been in the sports and entertainment industry for over 20 years, and has seen a lot of success in both of those arenas.

However, many don’t know his history with football itself. He played with the University of Miami from 1990-1994, and was in a position to go to the NFL. Multiple injuries kept him from achieving his football dreams, and he eventually moved on to the WWE. The rest is history.

Now purchasing the XFL, Dwayne’s goal is to provide opportunities for players and athletes to achieve the dreams he wasn’t able to obtain for himself. He has always wanted to get involved in the sport, and this is his chance to not only be involved, but to co-own an entire league.

Due to his popularity and reputation in the sports and media world, the XFL gains a lot of credibility from his leadership.

Dany Garcia

An integral piece of the puzzle comes from Johnson’s ex-wife and business partner, Dany Garcia. Over the years, she has been a part of several successful endeavors with Johnson, including their launch of Seven Bucks Production. This production company has been the force behind several of Dwayne’s successful movies.

In an interview with Yahoo Sports, Garcia expressed her appreciation for the XFL and its product. She loved what they did in the 2020 season, and was sad to see the league fold. Once it was put up for sale, she contacted Dwayne and told him “Let’s go get the XFL”. Over the course of the last few months, Dany put a lot of time and effort into making this dream a reality.

To have both Dany and Dwayne in leadership positions is a huge feat. This is the first league owned by a woman, and two people of color. In today’s society, this is a massive step in the right direction.

Redbird Capital

The final element of this group comes from Redbird Capital, specifically, Gerry Cardinale. Cardinale is the man behind this private investment firm and the success it has seen. The firm manages about $4 billion in its investments across various platforms, including many aspects of sports. Just last week, they invested in the Toulouse Football Club.

Redbird Capital provides even more stability to the purchase, and is a big part of this deal. With the success they’ve seen with other partners, the XFL should be able to thrive under their ownership.

Current Plans for the XFL

The new owners are quite serious about getting the league up and running. Since announcing their purchase of the XFL, Dany Garcia has been very outspoken about what she wants to see happen. To begin with, Jeffrey Pollack (current XFL President) will be retaining his position. This is great news, considering how well Pollack did with the league in 2020.

Something that is exciting for fans of the league is Dany’s plan for the future. Kevin Seifert of ESPN spoke to her recently, and the plan is to play in 2021. As of now, it is too early to tell if the season will have to be played in a bubble or not – only time will tell. If the bubble method sounds confusing, read this article to get a better understanding for how it would work.

Another important factor to take into consideration is Dany’s recent statements regarding former XFL staff. On a couple different occasions, she mentioned that laid off employees should be offered back their jobs. Being able to retain some of the league’s infrastructure would make it easier to play in 2021.

Why the XFL can Survive

Plenty of former players and coaches have expressed their desire to be involved in the XFL again. Coaches such as Winston Moss, June Jones, and Jim Zorn have all stated that they want to be back in the league. Players like Sam Mobley, Taylor Russolino, and Jazz Ferguson have also said they want to play when the XFL returns.

The product the league put out in 2020 was entertaining, and received quite a bit of support. The quality of play was enjoyable, the changes to the game were innovative, and the league saw solid numbers. However, the duo of Johnson and Garcia make the XFL even more appealing.

With the expertise of Johnson, Garcia, and Redbird Capital, the XFL can improve upon what they did right in 2020. The leadership skills they all possess will help take the league to the next level. Also, the amount of attention the XFL will receive through Johnson and Garcia’s popularity will benefit the league greatly.

While it’s too early to predict whether or not the XFL 3.0 will succeed, the league is in good hands under its new ownership.

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